Shenyang Feidiya Numerically-controlled Machine Company is developing

  The influence of Feidiya has exceeded those from Japan and Germany in Zhejiang.

   In 2005 Shenyang Feidiya Numerically-controlled Machine Company sold 15 sets of products.

   By 2010 Shenyang Feidiya Numerically-controlled Machine Company will sell over 100 sets.

   In 2005 Shenyang Feidiya Numerically-controlled Machine Company undertook contracts more than RMB 18 million, realized sales volume RMB 11 million, sold 15 sets of products, which increased by 200% as compared with the same period in last year; in Zhejiang the influence of Feidiya has exceeded those from Japan and Germany. Mr. Morfino, President of the Italian party made an appraisal of the achievements in management and business of Shenyang Feidiya Numerically-controlled Machine Company: the enterprise's prospect is wonderful.

   Appropriate marketing strategy builds marketing groundwork

   High-speed milling center is an emergent novelty on the market in China. Aiming at the enterprise size and product features the Company paid attention to channel cultivation to build marketing system and selected more than 10 agents at high starting points throughout the country. Soon a distributing network came into being in Zhejiang, Sichuan, Jiangsu, and Shanxi.


   The Company will give priority to increasing its brand popularity that is inferior to those from Japan as Feidiya accessed to the market in China later. They pertinently participated in the exhibitions in such important places as Zhejiang and Guangdong.

   Zhejiang is an industrial area on the largest scale of die assembly process in the highest degree of concentration with the strongest influence throughout the country. Furthermore the enterprises in the region are captious to select high-speed milling center. After cautious consideration Shenyang Feidiya Numerically-controlled Machine Company fixed the first market in Huangyan. They sought for a diffused effect for a point to bring along a plane. In May 2004 the Company sold the first product in Huangyan after a great variety of efforts. Thus the market gate in the region constantly opens to them. So far 4 sets of D165 high-speed milling center have settled in Huangyan.

   Strengthening construction of the troop of talented persons, fully increasing employee's quality.

   The developing course of Shenyang Feidiya Numerically-controlled Machine Company was also that of accumulation of talented persons. At the beginning of the Company's establishment, there were only 4 production personnel. Deputy General Manager, LIU Xiaochun paid great attention to attraction of talented persons and quality improvement in business operation. On the one hand high quality talented persons are recruited and on the other hand employee's quality is increasing. At present there are 29 employees in the Company, of which 5 of them have received postgraduate education, and the other have received higher education.

   On the one hand they designed reasonable assembly technique to normalize operation flow and encouraged employees to improve their own capabilities constantly by means of flexible mechanism on the other hand in order to increase employee's quality. A certain production personnel told that those who were recruited during the same period would be paid quite differently one year later as a result of their different capabilities, and thus we had to make progress constantly.

   Constant improvement to meet market demand in China.

   Shenyang Feidiya Numerically-controlled Machine Company has done a lot of works for two years on technical improvement in two introduced sets, high-speed milling center D165 and high-speed milling center HS 664.

   High-speed milling center D165 was originally designed to be in welding steel structure, which went against movement of high-speed movable parts. The Company changed the welding bed into casting bed according to Chinese market demand so that the machine's stability was increased.

   The Company redesigned the foreside safeguard of high-speed milling center D165 in order to meet hoisting requirements of medium and small-sized enterprise. The original structure of superposed door and fixed beam was changed into current dimidiate door and upper opening so that it is convenient for work pieces to be loaded and unloaded.

   High-speed milling center HS664 was introduced in 2004. The Company domestically designed it during the past two years on the basis of absorbing the technology introduced. Among others the machine's dynamic parameter tunings and curvilinear features are sophisticated technique in the field of machines at home. A real high-speed machine must be provided with ideal dynamic response in addition to its guaranteed high geometric accuracy. They have mastered the technique basically through the platform of high-speed milling center HS664 and further improved D165 at the same time.

   They constantly made product improvement with their strength to meet market demand. Shenyang Feidiya Numerically-controlled Machine Company is gradually growing as an enterprise that became eminent in market competition.

   To get off the mark is difficult and to grow up is happy. In 2005 the Company's sales income per person reached RMB 400,000.00. Speaking of the enterprise's future development, Deputy General Manager, LIU Xiaochun said with full confidence, “high-speed milling center has huge market potential. We will further increase the enterprise's overall competitiveness and establish an advantaged position of Feidiya on the market in China. Our specific object is to produce and sale over 30 sets of machine tools, and sales income per person will reach RMB 800,000 to 1 million in 2006.”

 
       
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